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New restaurants, department-store fairs and days at the stadium: news from YU-SHIN and our restaurants.

Ushidokoro Kei's stall at Noevir Stadium Kobe

2025

4 April 2025
NewsKobe Horumon Kei turns one: an anniversary weekTo mark its first year, Kobe Horumon Kei held a thank-you week from 6 to 10 April 2025: every drink ¥199 and its popular course at a special price.
17 March 2025
Press releaseUshidokoro Kei at Daimaru Kobe's Kobe Ichi fairUshidokoro Kei joined the Kobe Ichi fair at Daimaru Kobe, selling an Omi beef yakiniku bento (¥1,080 incl. tax), fifty a day.
21 February 2025
Press releaseAt Vissel Kobe's J.League season openerUshidokoro Kei was back at Noevir Stadium Kobe for the J.League season opener, and the queue was as long as ever.

2024

8 May 2024
NewsOur second restaurant opens in Sannomiya: Kobe Horumon KeiKobe Horumon Kei, yakiniku centred on horumon, opened on 6 April 2024 on the second floor of the Nichieido Building on Sannomiya's Sankita-dori.

2022

26 March 2022
NewsGold members of Vissel Kobe's Support Family for 2022For the 2022 season, YU-SHIN joined Vissel Kobe's Support Family as a Gold member, under the name of our yakiniku restaurant, Ushidokoro Kei.