From Kobe to Japan, and on to the world.
YU-SHIN is a consulting firm that specialises in restaurants.
From a single restaurant, out into Kobe.
I have run restaurants since 2014. Working the floor and running the business myself taught me how demanding restaurant work is, and how hard it is to succeed.
The line so far
2014
- Our representative, Watanabe, starts running restaurants
2019
- YU-SHIN Co., Ltd. is founded in Chuo-ku, Kobe
- Ushidokoro Kei opens in Nishi-Motomachi
2022
2024
2025
Next stop: Japan, then the world.
It all starts on Kitanagasa-dori.
The head office at the centre, and each restaurant at its true bearing.
Bearings are true; distances near the centre are drawn enlarged.
- Ushidokoro Kei: Nishi-Motomachi, Nishi-Motomachi Sta., 1 min on foot
- Kobe Horumon Kei: Sannomiya, Kobe-Sannomiya Sta., 1 min on foot
- Head office, Oumitei Hana: Nishi-Motomachi, Nishi-Motomachi Sta., 2 min on foot
The restaurants we run
Yakiniku · Nishi-Motomachi
Ushidokoro Kei
牛処 慶（うしどころ けい）
Omi beef takes centre stage.
Yakiniku of Sawai Hime Wagyu, heifer Omi beef; at the counter, the manager slices it in front of you. Our flagship, opened in Nishi-Motomachi in 2019, with a counter, horigotatsu tables and private rooms. Open for lunch too.
Yakiniku, horumon and hotpot · Sannomiya
Kobe Horumon Kei
神戸ホルモン 慶（こうべホルモン けい）
Ushidokoro Kei's DNA, in Sannomiya.
Our second restaurant, opened on 6 April 2024 on Sannomiya's Sankita-dori: yakiniku centred on horumon (offal). It carries Ushidokoro Kei's DNA into a new room and new flavours. The signature is jiro-style takiniku, simmered in an iron pan at the table.
Teppanyaki · Nishi-Motomachi
Oumitei Hana
近江亭 華（おうみてい はな）
Omi beef, on the teppan.
Teppanyaki devoted to Sawai Hime Wagyu, an Omi beef, in the same building as our head office in Nishi-Motomachi. It also makes premium bento for meetings and business entertaining, and the name is one of our bento brands.
YU-SHIN in numbers
- Running restaurants since
- 2014
- Company founded
- 2019
- Restaurants we run
- 3restaurants
- Kobe neighbourhoods
- 2areasNishi-Motomachi and Sannomiya
Yakiniku at the stadium too.
On match days, we have taken Ushidokoro Kei's yakiniku to the stadium as well.
- At Vissel Kobe's J.League season openerUshidokoro Kei was back at Noevir Stadium Kobe for the J.League season opener, and the queue was as long as ever.
- Gold members of Vissel Kobe's Support Family for 2022For the 2022 season, YU-SHIN joined Vissel Kobe's Support Family as a Gold member, under the name of our yakiniku restaurant, Ushidokoro Kei.
New value, rooted in the spirit of Japan
Triple Win
Not only our own profit: we answer the trust of our partners, our people and everyone around us.
Our philosophy- Good for the seller
- Good for the buyer
- Good for society
Work that makes memories and happiness.
Get in touch
Enquiries for the company go to our head office.